Amari Plastics has updated their brand – the company’s first major brand refresh in 42 years of business.
With 15 dedicated centres covering the UK, the distributor is a nationwide supplier of plastics and related materials for the signs, display & graphics, industrial & engineering, building & construction and retail & commercial interiors sectors.
The brand refresh symbolises Amari’s commitment to stay relevant, modern and forward thinking. This philosophy helps to maintain long-standing customer and supplier partnerships, which has underpinned the success of the business over the last 42 years.
Amari has appointed industrial marketing specialists Armstrong to lead the rebrand and their communications moving forward. The full-service agency is experienced in corporate branding and positioning for companies within the plastics industry, most notably leading the rebrand of Quinn Plastics to Polycasa.
The refresh will be the first in a series of Group marketing initiatives, coupled with a new company website and associated collateral. Customers can look forward to new online product tools and support, as well as tailored product campaigns across the relevant sectors.
Recently chosen as one of three exclusive UK distributors for 3M products, Amari focuses on helping customers to grow by providing them with brand leading, locally stocked, high-quality products.
Andy Carroll, Managing Director at Amari Plastics, said: “We’re delighted with our brand refresh. Not only have we thoroughly modernised our brand image, but we’ve also maintained our distinctive ‘Amari Purple’ – a colour that we feel is unmistakable in the plastics industry. We are committed to our customers and suppliers by looking to the future, together.”